Erika Mirzayans is the founder of Wealth Automators and a marketplace operator focused on building managed e-commerce businesses. Her work centers on the operating systems, governance and day-to-day discipline behind stores on Amazon, Walmart, eBay and TikTok Shop. She founded Wealth Automators to bring those functions together within a coordinated operating model.
Her professional focus includes marketplace execution, supplier relationships and the teams needed to support multiple stores. Her public work includes recruiting operators with experience in Amazon Seller Central, listings, supplier coordination, order flow and standard operating procedures, alongside marketplace growth and wholesale supplier partnerships. This reflects an emphasis on the people and processes behind the storefront, from product sourcing and catalog management through fulfillment coordination, customer service and reporting.
Choose a guide below for the operating questions it addresses. Each article identifies its author and gives the context for evaluating a managed e-commerce business.
Learn how to buy an e-commerce business in 2026. Check earnings, inventory, seller accounts and transfer rights with this acquisition due diligence guide.
Buying an e-commerce business requires verifying its earnings, assets, transfer permissions, suppliers, inventory and transition plan. Then assess suppliers, inventory, liabilities, and the transition plan before agreeing on price and closing conditions. This guide focuses on businesses selling through U.S. marketplaces.
Learn what owners should control when hiring store management: seller accounts, inventory, bank access, purchasing approvals, reporting and exit terms.
The operating team handles agreed store work; owners retain funding, account control, approvals and oversight responsibilities. Before choosing a provider, establish who controls seller accounts, funds inventory, authorizes spending and approves major changes. Put reporting access, escalation rules and the process for leaving the relationship in writing.
Learn what a managed e-commerce company handles, what owners still control and how to delegate store operations without giving up ownership.
In managed e-commerce, owners own and fund the business while an operating team handles agreed daily work. The agreement should define ownership, access, decision-making, fees and reporting.
Learn to read e-commerce case studies: compare reporting periods, revenue, product costs, marketplace fees, net profit and cash timing.
Start with the reporting period and the store being measured. Then follow the figures from sales through costs to profit. Check which fees are included, how returns are defined, and whether the example represents a selected store or a wider group.
Check case studies, revenue, net profit, ROI, fees and client references before choosing an e-commerce automation company.
To verify an e-commerce provider's results, identify the metric, reporting period and business behind each claim. Then reconcile the figure with marketplace reports, costs, inventory and cash records. Compare like-for-like examples and ask how weaker periods are represented. A case study is useful evidence when its context and calculation can be checked.
What is Erika Mirzayans's role at Wealth Automators?
Erika Mirzayans is Founder at Wealth Automators. The biography on this page describes the published leadership background.
Where can I learn about the company Erika founded?
The company page explains Wealth Automators’ operating model and links to the leadership team, client stories and company-provided reports.
Where can I find Erika Mirzayans's LinkedIn profile?
The LinkedIn link on this page points to the profile associated with Erika Mirzayans. Use the company page to view the wider Wealth Automators leadership information.