Case 07 / Amazon
A mature Amazon store: sales and monthly profit
Mature Amazon store with a 24-month sales snapshot and a sample month showing sales, fees, fulfillment, preparation costs, cost of goods and reported profit.
Open the report (PDF)WHAT THIS REPORT SHOWS
Store performance at a glance.
Keep the trailing-period store snapshot separate from the sample-month profit and loss statement.
- Marketplace
- Amazon
- Reporting period
- Trailing 24 months and sample month
- Source
- Wealth Automators case-study deck
About this case study
- Platform: Amazon (Seller Central · FBA & FBM)
- Program Model: Fully managed e-commerce
- Time Under Management: 2 years
- Catalog: Diversified branded wholesale
- 24-Month Sales: $2,181,038
- Reporting: 24 months + sample-month P&L
Understanding the figures
Read sales, product costs, fees and reported profit for the period shown. Different stores may cover different dates or include different expenses. The report includes the calculation notes and disclosures for this example.
This is a selected historical example. Results vary and do not predict what another store will earn.
Company-provided figures from the Wealth Automators case-study deck. No independent financial verification is implied.
THE REPORT IN TEXT
Read the reported figures.
The tables below reproduce the figures in the company-provided report. Read them alongside its summary and calculation notes. Amounts, rounding and reporting periods are retained as supplied.
Sample-month profit and loss
Scroll horizontally to view all columns on smaller screens.
| Line Item | Amount | % Of Revenue |
|---|---|---|
| Gross Revenue | $87,430 | 100.0% |
| Amazon Fees (referral + FBA) | ($13,140) | 15.0% |
| Fulfillment & Prep | ($9,628) | 11.0% |
| Cost of Goods (Supplier) | ($35,984) | 41.2% |
| Net Operating Profit | $28,678 | 32.8% |
Source calculation notes and disclosure
Representative client results. Figures are based on real reported performance of a client Amazon store under Wealth Automators management and have been lightly rounded. The 24-month snapshot reflects ordered product sales; the sample-month profit and loss lists Amazon fees, fulfillment, prep and supplier cost of goods. Reported profit is after these costs. ROI is calculated on landed cost: cost of goods plus prep and fulfillment. Monthly results vary with inventory volume, supplier availability, seasonality and market conditions. Past performance does not guarantee future results and nothing herein is financial or investment advice. E-commerce involves risk, including loss of capital.
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